3 Great Drives
Spread from one ocean to another, America make for a formidable road trip, but even a 3,275 mile odyssey fails to pass through half of the states. Still, to point out the obvious, road trips aren't just about maximizing the number of sights or states seen. Choosing a route can create a "celebration of the spirit" to move on down the highway. The same is true for business.
Choosing the route for your business is a choice to slow down, a pledge to make room for the unexpected detours and a time to reflect on deep conversation. Through some sort of business alchemy, a great drive transforms what can be the tough part (the getting there) into the reason we set out in the first place.
So play, eat, shop, relax, and explore these 3 business drivers.
Creditability - This driver can open or close the door. The drivers creditability is built up over time, but can be torn down in an instant. The driver highlights his own experience and qualifications. He tells them in a story. He makes sure the story shows that he cares for other people and have their best interests at heart. The road this driver rides on is straight and narrow.
Value - The value drive has puzzled many drivers since the beginning. This drive can sometimes be questioned in what do I have to give up to obtain more of the good or value. But this driver know that many roads will be compared for competitive values. This driver will create an experience where the value and the cost of the open road will not be in question.
Customer Service -This drive will be a maze of related roads which are designed to provide the driver will a level of client service and satisfaction that cannot be found anywhere else. This driver will have a feeling of contentment with his decision on his road.
When you get behind the wheel and have control of these 3 business drivers, you to can celebrate the spirit of the "business move".
Now get off the highways and go down to the hollers, because you won't find a bad road in these parts.
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