Sales Octane #25

A recent survey by the Nation Association of Realtors found that single women comprise of 20% of the home buyers.

Numbers don't lie!  What a niche. 

Read it again.  One fifth of home buyers today are single women.  One fifth!  Wow, this diverse group is seeking to establish a homestead, a piece of the American Dream. 

These women have college degrees, good jobs, and money.  These women know that real estate is a good investment.  They do not view housing as a commodity or a disposable asset.  They are decision makers and they are not compulsive.  They like research. 

Is this your niche?  Is it time to change your strategy and tactics?  Maybe.

This niche is different.  They work late, they bring home boxed dinners, they do lunch, they are efficient, they need security, they need connection, and they need "space".  Single women are looking for a different lifestyle.  They like this lifestyle and do not want to be put in a specific category or segment of the market.

To capture part of this niche, you will need to move your marketing, your timing, and your lifestyle.  These women are different and diverse.  If you don't fit in you will be left out. 

If you do not have good follow up skills, leave this niche alone.  If you are not a good listener, run away.  If you assume that she does speak "house", you will be an (well you know what I mean) and if you are not a great networker, you are no help.

Take this test to determine if you can work in this group.  First, soak in the tub with a glass of wine, then jump in bed and watch 3 episodes of "Sex and the City".   In the morning with your "cup of joe" open up Cosmopolitan and start reading while cooking breakfast and watching FOX Friends. 

This is a powerful and strong group.  Sales people that cling to outdated approaches and closing techniques will fail.  You can win this group by taking care of this client.  Listen, research, present, and listen again.

Now get your nails done, enjoy a mimosa, and relax with aromatic candle scents.  Then maybe, just maybe you can capture part of this niche.