Sales Octane #34

HOLLYWOOD Swinging!  Red Carpets, Shinning Gold Men, oh the fashion and

Drama.

And you can use drama to jolt, shock, and V-8 a buyer or seller into paying attention.

Hollywood uses it.  Broadway uses it.  Novels use it. Infomercials use it.  TV uses it.  I use it and there's no reason why your business marketing content shouldn't use it.

And one of the best ways to create drama is to disagree with your headline. Wait a minute, did I just read that right.  Did you say to disagree with your headline?

Yes, I said disagree!        Let's work outside of the egg.

Example Please!

Headline: The Logical Case for Decreasing Your Home Prices

Paragraph One: Let's do something really neat, outside the box: Let's avoid decreasing your price. Instead, let's increase them by a whole 25%.  Do it now or you will missing the tsunami wave coming!

I say that's drama.  You say that's suicide.  No it's dramatic because it takes the opposite stance from the headline.  Your reader or target market will get roped and tied to the article or marketing piece because you devised a powerful headline, a powerful message, a curious message. 

Paragraph Two:  Now once you've got their attention, you can take the reader down the road of ‘increasing prices.' Show the reader how unintelligent (or stupid) it is to increase prices. Make the case. Then yank that yo-yo (reader) back to ‘decreasing prices' once again.

And instantly, you're pulling the reader back and forth, just like they do in the movies and they don't even have to pay the 8 bucks. The drama is deliberately planned by you the director.  And the pull me-push me jolts, shocks, and V-8's are designed to make the reader WAKE UP!

Because when you think about it, most people believe content creation is about marketing with content that is just words. But it's not.  It's about ebb & flow, shocks and jolts, in and out, up and down, hot and cold.

Your marketing piece can speed up.

• Your marketing piece can meander.
• Your marketing piece can come to a grinding halt.
• Your marketing piece can speed up.
• Your marketing piece can make them sweat. 

          "You like to sweat, don't you Brantley?"  -   Secret of My Success with Michael J. Fox

These are all essentials to "marketing dramatics".  Successful marketeers, (I know the spelling is wrong, but the like the visual comparison) use MD every day and every way.

If you believe that your content or your marketing as just another piece of material, all you'll end up with is wimpy, icky, sticky, monotonous, dreary, dull stuff. But if you see yourself as a Steven Spielberg or Francis Ford Copula, you'll write with dramatic impact.   POW . . . .   ZING . . . . . WHAM . . . . . HOLY COW   Batman!

And disagreeing with your own headline is a great way to start!