Sales Octane #40 
                                                                                                                   The Maverick Rule of the Centering


Maverick says “your words should be in the center of your prospects mind.”

When you own a word, just one small word in your prospects mind, you can become incredibly successful.

Just one simple word right of the tip of your tongue.

This law of centering will work because your shrink the focus of your client. You write the word right on their forehead. These words can come with different affects. They can be service related, sales related, benefit related, etc.

What comes to mind when I write spreadsheet. Did you say Excel? I’ll bet you did. They have engraved this word into your head and you associated the brand with the product.

Here is a rule within this rule: When you narrow focus with the “word” you become stronger but your product or service cannot chase after other business.

Once you have your “word” you have to protect in the real world. If you ever lose your “word” to the competition, you had better get another “word” and refocus your marketing.

The right “word” and a narrow focus will pave a path into the center of your prospects mind.