Sales Octane #49 

Active Rain

Franchises are a great way to capitalize or leverage positions.  Just ask a Mickey D's owner. 

The really "neat" structures within an organization, especially a franchise organization is the impact that each franchise creates with each other.  The dynamics of all businesses (one man armies, small, medium, and large) do not change.  The tactics of each business adapt and change with the strategy and goal of the business. 

Sometimes business owners confuse these two elements of their business.  They rise and fall with each tactical maneuver.  They view their tactic as the way they run the business and success is often dependent on tactics.  "Not".

Tactics are the campaigns to move forward your strategy to reach a goal.  Tactics can turn on a dime. Tactics are implemented and tracked daily.

Strategies are conceptual platforms that guide a business to a goal.  These are reviewed on a quarterly or annual basis.

We all have an opportunity here in Active Rain to create a platform where each one of us can benefit from a collaboration of information, creativity, experience, and implementation.  The tools and technology are available, we need only to tackle the opportunity.

In today economic environment, I leave you with one thought, Failure is not due to lack of skill, but from lack of will!