Sales Octane #60

Only 3 Ways Down the Highway

There are an endless number of unmade connections that exist today in the business world. You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is you just can't see them.

We are going to explore over the coming months hidden assets, untapped opportunities, and overlooked possibilities that are not producing maximum results for you.

Your business is going to change!

First let's focus on the 3 ways to increase your business. Yes only three.

•1. Increase the number of clients

•2. Increase the average size of the sale per client

•3. Increase the number of time clients return and buy again

Only three. Our task as entrepreneurs is significantly less daunting if we only have to focus on three categories. These three ways should be in your goals, strategies, and tactics. Just these three.

Let us look at a simple math formula. It's not "the new math", it is simple. Increase each phase by 10% in a year and your income will increase by 33%. Increase each phase by 25% and your income will almost double. You can do the math! You can do the business!

Focusing on this simple formula is just one small way people and businesses easily increase their incomes and grow their business. Focusing on each category can help you recognize opportunties that can cross over.

No matter how complicated your product, service, or information, no matter how complicated the needs of the market, it's always better to focus on one or two categories, words, benefits, rather then 7, 8, or 9.

Some businesses accept the need to narrow their focus and try to accomplish this formula in ways that are self-defeating. They narrow their focus and chase after everything, not realizing that they will strenghten their operation when they reduce the scope.

Breaking down your business into these three categories is a great way to start your business down the highway to success.

Maverick Rules!