Sales Octane #70

Low Hanging Fruit

Who devised this term?  It is applied to easy money, reachable markets that are ripe and short people. 

No not really short people, but the words have been put together as defining business opportunities that are right in front of us and effortless generated financial fortunes. 

Open your eyes to the easy money! 

Let's examine how to uncover this "Easy Fruit" in business.

First you will need to profile people you have a business relationship.

Next ask the questions:

•1.      What do the need?

•2.     What do they want?

•3.     What do the have to have?

•4.     What can satisfy their needs?

•5.     What do they want to run their business?

•6.     What can solve their problem?

Then look for gaps in their profile.  These gaps will need to be filled by something or someone.  Finding the gap is not easy, but when you do find the gap you can fill it up.

These clients, prospects, businesses are the "Low Hanging Fruit".  It is your responsibility to find the "gap filler" and then pick the fruit.

Be forewarned that "Low Hanging Fruit" otherwise known as "easy money" does come with a synonym for "easy"  --- "trouble free".  NOT!

Maverick Rules!