From MAVERICK with Love
Sales Octane #73
Postcard and their Messages
Before text messages, cell phone, instant messaging, blogging, e-mail, and tweeter revolutionized our social communication the postcard or letter was an institution.
Our writing and cards found their way across the land or ocean bearing information of weather, sickness, joy, and hardships. They keep us up on recent events, trials, and tribulations, successes and failures, new life and death.
This communication was personal with emotion. It was a voyage, a journey through history and life. We kept these letters, these mementos as they represented a caring soul, a formidable heart, and a closing reach.
Let's look at your "touch" structure, you constant customer reach, or whatever acronym that someone fancy wants to put on it.
E-mail and Automated post cards do not carry emotion. I sorry they just don't.
I receive everyday e-mails and postcards from a Realtor "just listed" this home in your area. Nothing personalized no value, no feeling, or no emotion.
Someone must have written a book about how many times you need to be in front of someone in order to be remembered by that person. Right - Whatever!
Send all the postcards, e-mails, flyers to my clients. I love them because they create an opportunity for me to contact, care, help, and serve my client better.
Don't your clients deserve better than a post card or a Christmas card that is just signed Merry Christmas and Have a Happy New Year. Sure they do! They want to hear about you. People care about people. Include a personal message.
What about your farming prospects? Go ahead and print the generic stuff on one side, but personalize the other side. If you want me to look at it, try to get to know me. I am sure I would like to get to know you. If not, you go right into the can.
Show me something that you did, that you took time to find me, talk to me, to care about me.
"Is that a listing agreement in your pocket or are you just glad to see me?"
What do you do when someone's listing expires? Do you send a letter that you have used over and over again just signing the bottom? Do you even know my neighborhood or any of my neighbors? What do you know about my house, my family, why my house hasn't sold? Is your letter about you or is it about me?
99% are about the Realtor. Your prospect does not want to read about you. They want to read about them. They want someone to understand what they are going through. Every Realtor says they are the best. Why you? Because you care, you identify, and you took the time to get to know me.
Spend the next quarter throwing darts, not nets. Get personal with everything you do. Get personal on the phone, in your letters, in your postcards, and in your e-mails. Get personal and show some emotion.
Your prospect is human.
Share your experiences in life and in business. Ask questions that have your prospect talking about them. Make it personal. Home selling and buying is emotional, not static!
Postcards and their messages offer a window to you.
Is it open or shut?
From MAVERICK with Love!
Maverick Rules!
Postcard and their Messages
Before text messages, cell phone, instant messaging, blogging, e-mail, and tweeter revolutionized our social communication the postcard or letter was an institution.
Our writing and cards found their way across the land or ocean bearing information of weather, sickness, joy, and hardships. They keep us up on recent events, trials, and tribulations, successes and failures, new life and death.
This communication was personal with emotion. It was a voyage, a journey through history and life. We kept these letters, these mementos as they represented a caring soul, a formidable heart, and a closing reach.
Let's look at your "touch" structure, you constant customer reach, or whatever acronym that someone fancy wants to put on it.
E-mail and Automated post cards do not carry emotion. I sorry they just don't.
I receive everyday e-mails and postcards from a Realtor "just listed" this home in your area. Nothing personalized no value, no feeling, or no emotion.
Someone must have written a book about how many times you need to be in front of someone in order to be remembered by that person. Right - Whatever!
Send all the postcards, e-mails, flyers to my clients. I love them because they create an opportunity for me to contact, care, help, and serve my client better.
Don't your clients deserve better than a post card or a Christmas card that is just signed Merry Christmas and Have a Happy New Year. Sure they do! They want to hear about you. People care about people. Include a personal message.
What about your farming prospects? Go ahead and print the generic stuff on one side, but personalize the other side. If you want me to look at it, try to get to know me. I am sure I would like to get to know you. If not, you go right into the can.
Show me something that you did, that you took time to find me, talk to me, to care about me.
"Is that a listing agreement in your pocket or are you just glad to see me?"
What do you do when someone's listing expires? Do you send a letter that you have used over and over again just signing the bottom? Do you even know my neighborhood or any of my neighbors? What do you know about my house, my family, why my house hasn't sold? Is your letter about you or is it about me?
99% are about the Realtor. Your prospect does not want to read about you. They want to read about them. They want someone to understand what they are going through. Every Realtor says they are the best. Why you? Because you care, you identify, and you took the time to get to know me.
Spend the next quarter throwing darts, not nets. Get personal with everything you do. Get personal on the phone, in your letters, in your postcards, and in your e-mails. Get personal and show some emotion.
Your prospect is human.
Share your experiences in life and in business. Ask questions that have your prospect talking about them. Make it personal. Home selling and buying is emotional, not static!
Postcards and their messages offer a window to you.
Is it open or shut?
From MAVERICK with Love!
Maverick Rules!
Posted by The Maverick builder at 12/8/2008 12:44 AM 
Categories: NETWORKING, Home Inspector Raleigh, Business, Sales, Marketing, The Maverick Builder, Realtors, Active Rain, Advice, Strategies, Tactics
Categories: NETWORKING, Home Inspector Raleigh, Business, Sales, Marketing, The Maverick Builder, Realtors, Active Rain, Advice, Strategies, Tactics
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