Sales Octane #76

It's ALL about Creating an Experience . . . . .

We all have certain friends whose parties we never dare to miss.  The food is always fabulous, the people are always interesting and the hospitality is over the top.  They understand that a successful party is all about creating a great experience for their guests, as well as actually being a guest at their own parties. 

Sounds a lot like business to me.

Party Planning Secrets

It is never too early to start planning your party, especially the guest list.  (translation:  do you have a plan for your prospects and clients, a call to action, a process to the experience)

•A.    Get Invitations Our Early - Leather covered binder with Professional Pen to give your buyers for notes and organization of ideas, questions, thoughts, and concerns.  Organization is a "big thing" before buying.  Help your buyers along the way to keep organized and shorten the buying cycle.   

•B.   When Serving Your Guests, Don't Be Afraid to Rent Glasses and Tables.   In the binder have sleeves for digital pictures that you take of the home, interior, exterior, the yard and any special feature.  The pictures in the MLS do not and will not create lasting impressions.  Put the client in the pictures in from the home.  Help them create a good buying experience.

•C.   Create Casual Elegance the Right Linens - Go ahead and include in the binder "change of address" cards, already stamped and ready to go.  Your prospect is a buyer and you expect them to buy.  Not pushy but prepared!

•D.   Plan Your Menu To Quietly Impress - A bio of you and your team with pictures and information about the buyer experience.  Your info should not be self serving.  The experience is for the client.  The promotion is the experience.

•E.    Be Generous with the Food and Wine. - Include clear sleeves that can be added to with housing information, e-mails, letters, etc. 

•F.    When Cleaning, Count the Silver. - Tab it to keep organized. 

•G.   Lists and More Lists - Include contacts they may need.  You want to be a concierge service for them and their referrals.  Become the expert, the go to person, the one ready to help anytime.

•H.   Get Invitations Our Early.  Have testimonial letters in the rear of your binder.  You client will flip through the entire package and the letters will justify their decision and make for an easy channel to ask for referrals.

•I.       Parting Gifts are Cute, Inexpensive and a Must.  - Take pictures of your clients, their family, their dog, their cat, and their car.  Create the package to be personal.  A keepsake on the Great experience that you have given them. 

•J.      Just Figure Your Budget and Add 10%.   Don't be cheap!  If it looks good, its feels good.  You want to keep this client for a lifetime.  Duplicate the book for you.  This will keep you organized and know exactly what your client has and has not.   

Remember Buffets are great, but a sit down gourmet dinner creates an experience that will be remembered and cherished.  And maybe you will be the talk of the town!

No "pot luck" here!

Maverick Rules!